Home / Sustainability


New Joys care about the environment, hope to offer some effort to protect the earth through fashion supply chains.

1. Why we do sustainability?
The global temperature is rising fast – far too fast – and climate change requires us all to take immediate action. Meanwhile, the textile industry is struggling with the fact that we are responsible for between 2-8 percent (results from studies vary) of greenhouse gas emissions. The majority of those emissions stem from fossil-based energy within manufacturing.

This is not a problem that can be overcome by any one single player in the textile industry. Collaboration is the key to achieving the crucial and industry-wide transition to renewable energy sources.

Working closely with our buyers & customers, we strive to develop sustainable materials with our partner, producing style which has good quality that could last long and offering traceable/transparent products process as much as we could.
Together we could make our earth a bit better.